Description
JOB # 2021-251 
 
Monongalia County Schools 
Job Description 
Job Title: Communications  
Coordinator 
Reports To:  
Superintendent/Deputy  
Superintendent 
Term of Employment: 261  
Days. Salary to be  
established by the Board of  
Education. 
Evaluation: Performance of  
this job will be evaluated  
in accordance with the  
provisions of the Board’s  
policy on Evaluation of  
Professional Personnel. 
Job Goal: To ensure that the  
District’s public  
information program is  
aligned with District goals,  
and by facilitating the  
development of accurate and  
timely internal/external  
communication and  
information processes that  
contribute to and encourage  
community involvement in the  
District’s efforts to meet  
the instructional needs of  
students. 
Qualifications: 
1. Bachelors Degree and  
three to four years of  
related experience in public  
relations, journalism, mass  
communications or equivalent  
combination of education and  
experience. Familiar with a  
variety of communication  
concepts, practices, and  
procedures. Demonstrated  
success in collaborating  
with diverse teams at an  
executive level. 
2. Works well with others  
from diverse backgrounds.  
Focuses on solving conflict;  
maintaining confidentiality;  
listening to others without  
interrupting; keeping  
emotions under control;  
remaining open to others’  
ideas and contributing to  
building a positive team  
spirit. 
3. Ability to communicate  
fluently verbally and in  
writing. Ability to present  
information and material to  
small and large groups.  
Ability to respond to common  
inquiries or complaints from  
students, parents, staff,  
regulatory agencies or  
members of the community.  
Ability to write reports and  
correspondence. 
4. Ability to solve  
practical problems and deal  
with a variety of concrete  
variables in situations  
where only limited  
standardization exits.  
Ability to interpret a  
variety of instructions  
furnished in written, oral,  
diagram or schedule form. 
5. Proficiency in the usage  
of internet software, e-mail  
and word processing  
software. Ability to  
proficiently use the  
following programs strongly  
preferred: MS outlook, MS  
word, MS PowerPoint, MS  
Publisher, InDesign,  
Photoshop, Illustrator and  
so on. Ability to type  
accurately and proficiently.  
Ability to utilize various  
social media platforms. 
6. Demonstrated proficiency  
in developing and  
implementing large-scale  
projects. Demonstrated  
success working  
collaboratively with  
community partners. Ability  
to appropriately communicate  
with students, teachers,  
parents, members of the  
community and others  
including vendors, law  
enforcement and other  
agencies. Ability to  
exercise good judgement and  
work in an environment with  
constant interruptions while  
maintaining organization.  
Proven record of working  
well in a team-environment. 
Essential Job Duties and  
Responsibilities: 
1. Write communication  
policies and procedures for  
handling sensitive  
information or media  
contact. 
2. Plan and manage budget  
for advertising, promotions,  
publicity and web-site  
management, and public  
outreach activities as well  
as manage contracts for  
advertising, sponsorships  
and other promotional  
activities. 
3. Help solve impact of  
negative public opinion by  
writing material and  
suggesting the communication  
forum and media. 
4. Research grant and  
funding opportunities that  
will help support the  
communication and public  
relation goals of the  
District. 
5. Contact media  
representatives to initiate  
articles and news releases  
abut District programs;  
communicate with media  
representatives about  
sensitive or controversial  
information; create press  
kits and other media  
information. 
6. Coordinate crisis  
communications for the  
district and schools. 
7. Create and maintain  
district website, social  
media platforms, etc. 
8. Develop and maintain  
accurate records of the  
district’s public relations  
program. 
9. Develop, implement and  
evaluate comprehensive  
internal and external  
district communication plan  
including, but not limited  
to, publications, media  
relations, and electronic  
communications. 
10. Ensure consistent  
branding and messaging. 
11. Establish and maintain  
two-way communication  
systems among schools,  
offices, departments and the  
district and among the  
district, the media, and the  
public. 
12. Expedite responses to  
inquiries and complaints  
received from citizens, news  
media and school personnel. 
13. Organize, assimilate and  
disseminate facts about  
Monongalia County Schools to  
the public through print and  
non-print media. 
14. Oversee and edit the  
writing and production of  
communication materials. 
15. Provide in-service  
training as required on  
public and community  
relations. 
16. Provide professional  
assistance in the  
development of various  
publications (brochures,  
newsletters, information  
bulletins) for schools and  
departments. 
17. Provide professional  
public relations counsel and  
assistance to the  
administration, School Board  
and schools. 
18. Recommend innovative and  
promotional avenues of  
communication for various  
types of media, as well as  
counsel administration on  
effective communication  
strategies. 
19. Serve as a member of the  
Superintendent’s executive  
council. Will attend  
executive council meetings  
to give advice on how  
potential policy initiatives  
will affect public opinion  
about District programs. 
20. Serve as information  
liaison between the school  
system and the community at  
large and as an intermediary  
between school  
administrators/officials and  
the media. 
21. Establish annual  
objectives for and evaluates  
the district’s community  
relations program. 
22. Solicit feedback through  
formal and informal means on  
activities, products and  
purposes of the community  
relations program and the  
school district in general.  
Occasionally conduct public  
opinion research to assess  
program outcomes. 
23. Attend Board of  
Education Meetings, as  
directed. 
24. Must be timely with  
completion of assigned  
projects and maintain  
organization of multiple  
projects simultaneously. 
25. Establish criteria to  
measure outcomes of  
communications department. 
26. Effectively and  
professionally communicate  
informational material  
through small and large  
presentations to diverse  
groups within the Monongalia  
County Schools District and  
various community partners. 
27. Additional duties may be  
assigned as the needs of the  
District are determined. 
28. Maintain appropriate  
certifications and training  
hours as required. 
29. Comply with applicable  
District, state, local and  
federal laws, rules and  
regulations. 
30. Attend work regularly. 
Physical Demands: 
Ability to stand, walk, and  
sit frequently or for  
prolonged periods of time,  
Additional physical  
abilities include  
lifting/carrying/pushing/pul 
ling, stooping/crouching,  
reaching/handling/fingering,  
talking/hearing  
conversations, and near/far  
visual acuity/depth  
perception/color  
vision/field of visions. May  
be required to lift 60 lbs.  
and work in an environment  
with exposure to petroleum  
fumes and work occasionally  
outside. May be required to  
work flexible hours  
including early mornings and  
late evenings. 
Work Environment: 
The work environment  
described is representative  
of those an employee  
encounters while performing  
the essential functions of  
this job. Reasonable  
accommodations may be made  
to enable individuals with  
disabilities to perform the  
essential job functions.  
While performing the duties  
of this job, the employee is  
exposed to humid conditions  
and a variance of cold and  
heat. 
Job Description Review: 
This job description will be  
reviewed annually.

Job Location or School Name
BOARD OFFICE

City
MORGANTOWN

County
Monongalia

Qualifications
BACHELORS DEGREE AND AT LEAST  
3 YEARS OF RELATED EXPERIENCE  
IN PUBLIC RELATIONS,  
JOURNALISM, MASS  
COMMUNICATIONS OR EQUIVALENT  
COMBINATION OF EXPERIENCE AND  
EDUCATION

Salary
PER BOARD OF EDUCATION POLICY

Closing Date
2021-01-29

Comments
QUALIFIED, CERTIFIED  
MINORITIES ARE ENCOURAGED TO  
APPLY. EMPLOYMENT EFFECTIVE  
DATE: TO BE DETERMINED, BUT NO  
LATER THAN 3/1/2021 
2020-2021 SCHOOL YEAR 

Apply to
Human Resources 
Monongalia County Schools 
13 South High Street 
Morgantown, WV 26501 
PLEASE COMPLETE A  
PROFESSIONAL BID SHEET FOR  
TEACHING POSITIONS OR A  
SERVICE BID SHEET FOR  
SERVICE POSITIONS

Job URL
http://boe.mono.k12.wv.us/Content2/936

County Contact Email
mary.abate@k12.wv.us