Branding

Helpful Hints

  • Top-of-mind awareness about anti-bullying efforts will prove powerful. Ensure that students, teachers and parents are aware of It Does Matter by placing the logo and website button on all electronic media sponsored by the school.
  • The logo and website button should not be altered in any way.
  • In addition to placing the website button on your school’s page, you also may wish to place a banner advertisement at the top of the school's site.
  • This banner ad also can be shared and placed on local business, community, public service, etc. websites.
  • You also may want to tap into your community/business partners and ask that they sponsor a banner advertisement to be placed on news media websites/social media websites, etc.
  • For guidance on specifications and expected pricing, contact Liza Cordeiro, executive director, WVDE Communication Office (lcordeir@access.k12.wv.us/304-558-2699).

Materials