Standard: Culture, Media and Technology
Plan Title: "Who
Goes for Logos?"
Students will evaluate how media perspectives of health impact on personal,
family and community health.
Students will . . . identify motives of media impact on health behavior.
Magazines (can obtain outdated materials from school library
Coloring pens, crayons, etc.
who make and sell sportswear and equipment use media to promote their products.
They may create a logo.
- Ask class to define
"logo." Encyclopedia Britannica defines logo as " any
visible sign or device used by a business enterprise to identify its goods
and distinguish them from those made or carried by others. Trademarks may
be words or groups of words, letters, numerals, devices, names, the shape
or other presentation of products or their packages, color combinations with
signs, combinations of colors , and combinations of any of the."
- Hold up pictures
of logos for companies and see if the students recognize them. ( logo
- How do companies
advertise their logo? ( create statements or catch phrase you
will identify with the logo, pay sports figures to wear/use their sportswear
or equipment, sell neat t-shirts to kids with the logo)
- List logos
that promote healthy products.
- List logos
that promote unhealthy products.
- Have students
to create a logo of their own. It may be for a product with which they are
familiar, or they may make up a product. (Handout)
- Each student
will post and present the logo to the class.
Health Content Standards and Objectives:
Students will utilize skills for effective communication in discussions
concerning ATOD, nutrition, sexuality, and relationships with peers, family
Students will demonstrate a variety of communication skills (e.g.,
verbal, non-verbal, listening, writing, technology, workplace).
Students will use written, audio and visual communication methods
to express health messages (e.g., posters, reports, role playing).