Culture, Media and Technology
Plan Title: “Media Influences”
8.4.2 Students will identify and interpret the effect of media messages on health
Students will identify advertising strategies as they apply to health information
and consumer products.
(magazine, television), movie posters
- Have students bring
in one magazine advertisement from their home.
- Collect and save for
later in the class period.
- Display a collection
of posters of current films from video stores around the wall in the classroom.
- Also bring your own
collection of magazines ads from magazines that are available to the public
in places like libraries or mail order.
- Explain that ads are
designed to appeal to our desire for love, adventure, pleasure, success, "fitting
- Discuss commonly used
advertising techniques (e.g., bandwagon, snob appeal, personal testimony,
sex appeal, having fun, comparison, and scare tactics).
- Hold up some of the
ads and ask students to guess what is being sold (cover words that identify
- Help them understand
that sexual messages can reflect attitudes and behaviors that can mislead
teens. The media wants to sell a product not educate them about the risky
- Number students off
1-2 to get partners.
- Give each pair one
of the magazine advertisements which were collected earlier.
- Students are to change
the ad from "false information" to "true information"
(e.g., Virginia Slims cigarette advertisement). A half sheet of poster board,
markers, colored pencils, glue and scissors should be available.
- Students are required
to glue parts of the original ad to the poster board. They must add words
and do additional art work to illustrate their point. Example:
The Virginia Slims lady may end up carrying an oxygen tank instead of a brief
- Display the student
ads throughout the school.
Health Content Standards and Objectives:
8.4.1 Students will recognize bias in advertising and misleading media communication
about health information, products and services.
8.6.3 Students will describe how personal health goals are influenced by changing
information, abilities, priorities and responsibilities .
Health Learning Plan Links:
School.com - Media Influences on...