GRADE
8
|
Primary
Standard:
Culture, Media and Technology
|
Learning
Plan Title: “Media Influences”
Objective:
HE.
8.4.2 Students will identify and interpret the effect of media messages on health
and nutrition.
Performance
Descriptor:
Mastery Level:
Students will identify advertising strategies as they apply to health information
and consumer products.
Materials:
advertisements
(magazine, television), movie posters
Learning
Plan:
- Have students bring
in one magazine advertisement from their home.
- Collect and save for
later in the class period.
- Display a collection
of posters of current films from video stores around the wall in the classroom.
- Also bring your own
collection of magazines ads from magazines that are available to the public
in places like libraries or mail order.
- Explain that ads are
designed to appeal to our desire for love, adventure, pleasure, success, "fitting
in."
- Discuss commonly used
advertising techniques (e.g., bandwagon, snob appeal, personal testimony,
sex appeal, having fun, comparison, and scare tactics).
- Hold up some of the
ads and ask students to guess what is being sold (cover words that identify
the product).
- Help them understand
that sexual messages can reflect attitudes and behaviors that can mislead
teens. The media wants to sell a product not educate them about the risky
consequences.
- Number students off
1-2 to get partners.
- Give each pair one
of the magazine advertisements which were collected earlier.
- Students are to change
the ad from "false information" to "true information"
(e.g., Virginia Slims cigarette advertisement). A half sheet of poster board,
markers, colored pencils, glue and scissors should be available.
- Students are required
to glue parts of the original ad to the poster board. They must add words
and do additional art work to illustrate their point. Example:
The Virginia Slims lady may end up carrying an oxygen tank instead of a brief
case.
- Display the student
ads throughout the school.
Related
Health Content Standards and Objectives:
Standard
4:
HE.
8.4.1 Students will recognize bias in advertising and misleading media communication
about health information, products and services.
Standard
6:
HE.
8.6.3 Students will describe how personal health goals are influenced by changing
information, abilities, priorities and responsibilities .
Additional
Health Learning Plan Links:
Discovery
School.com - Media Influences on...
